Shelf Ready Packaging (SRP) or Retail Ready Packaging, as it is sometimes referred to, is the container that enables the distribution of the product directly onto the supermarket shelf. It is at this point that the packaging must communicate the properties and qualities of the brand and product contained therein.

Poor presentation such as tearing and delamination will devalue the appearance of the product and affect the purchasing decision. Charapak understand that this point is vital to a products success and deploy many techniques and designs to ensure it is presented in perfect condition.