Shelf Easy™ is an innovative Shelf Ready Packaging design unique to Charapak and covered by a UK patent. It was designed to be the very best SRP possible. It gives shelf replenishment rates some 4 times greater than a standard product and will always ensure perfect presentation.
The use of dissimilar materials means that the tear off component can be manufactured from economic commodity grades. The presentation tray can be manufactured from grades suitable for displaying high quality graphics.
Charapak reacted extremely quickly to an urgent NPD requirement and, despite the pressures, produced a carton with outstanding colour vibrancy and print quality.
John Hackett – Arena Flowers